Free Shit

It's our spend money, get free shit sale. Bring in that bill you got from Santa and we'll turn it into $140.

Can't Lose

When you're rockin' the Undefeated, there's no losing. Crewnecks, tees, snapbacks, and New Era beanies now in stock.

Bringin' Back That Ol' School

Stereo Skateboards is bringin' back that old school style with these new plastic cruisers. These things are fun and the retro colorways are sick! They even come with matching sunglasses. Best part is they're only $80, ya $80! Wha-wha-whaaattt!!!! Just check out Jason Lee aka "Earl" and the Stereo crew in the video below taking them for a test cruise. Available in black, pink, green, red, yellow, and blue.

All Aspects Apparel

Come by the shop and check out a new clothing line called All Aspects.

Diamond Smoke Ring Crewnecks

I guess it's true, Diamond rings are a girl's best friend. We got the new crewnecks in black, navy, and heather gray.

Livevil Crewnecks

Is that a hoodless pullover hoodie? Or is it a pocket crewneck? Whatever it is Livevil is changin' the game up with this pouch pocket crewneck (that's what we're calling it! And we're pretty sure that guy works at the head shop next to our store. Get that fame old man!

Chocolate Sweetness

New pom pom beanies, crewnecks, and Starter snapbacks. Eat it up...

Atticus at the Office

The Slugger is Back

By popular demand, we brought back our Slugger deck but with a NEW Girl shape and concave. The team guys are loving the new shape and the concave feels just right. Available in 7.75" or 8.0" at a low price of $35 with grip!

The Hundreds Team Gear

New TH team gear and Holiday line now in stock at the shop! We've got new tees, crewnecks, hoodies, and snapbacks. Boom!

Diamond Holiday In Stock

We got our holiday shipment of Diamond. Plenty of t-shirts, crewnecks, hoodies, and accessories but hurry in because this stuff usually goes quick! Check back for detailed photos...

Girl & Chocolate Pom Pom Beanies

Got some new colorways in stock so head on over!

Happy Thankgiving and Black Friday Sale Tomorrow

Happy Thanksgiving to you all! Hope you're enjoying a feast with the fam today and we would just like to thank everyone for their continued support.

Everyone's been asking if we're having a Black Friday Sale. Of course we are and yes it will be good with lots of deals going down just like the past years. So don't get suckered into driving out to LA again like you did last year to find yourself waiting in a 3 hour line to buy a bunch of out of season gear from those hyped up "warehouse sales". And if you do, make sure to come by the shop again to tell us about the crap you ended up with. Hahaha!

Here's a sneak peek at some of our Black Friday deals. Make sure to check back because we'll be updating this info until Thanksgiving...

Best Trick at Damn Am

Props to Carlos for taking 1st Place at this year's Damn Am "Best Trick" competition!

Diamond Supply Co. Fall 2 Shipment

Carlos & Aaron Take 1st and 3rd at Vans September Shred

Congrat to G-riders Carlos and Aaron on taking 1st and 3rd place respectively at this year's Vans September Shred at The Block in Orange! Carlos made out with $500 cash money that day so for him, September Shred = October Rent! Ya boy!!!

Here's the final standing for the Sponsored Division:
1st place - Carlos Lastra
2nd place - Anthony Estrada
3rd place - Aaron Johnson

New Tees & Snapback From The Hundreds

Here's some new gear from The Hundreds. We got 'em in the shop now so pick some up and blow up your spot!

New Diamond Shirts

New tees from Diamond! Ya, that's Sade on the shirt who sang the 80's hit "Smooth Operator" which starts the song out "Diamond life, lover boy... ". Also got 2 new long sleeve tees for the fall season.

Get Mental

New Skate Mental tees in stock. The predator shirt is back so better get one because you know this is gonna get taken down soon.

Huf Tees

Got some new Huf tees for the Fall season. Goin' quick!

Hood Games This Saturday at Bixby Park

Carlos on the GoPro

Here's some footy from team rider & team manager Carlos Lastra filmed on a GoPro camera. Carlos just got on the flow program at GoPro and you can now catch him at the shop Mon-Wed so stop and and say what's up!

Back-To-School Sale Starts Today

It's time to get fitted! School is starting up in a week and a half so it's time to get some fresh gear. Come pick up some new tees, pants, and some kicks. Don't be that guy who shows up the first day of school lookin' busted!

$100 Cruisers from Stella

We have some new longboards/cruisers from Stella Longboards. These are high quality set-ups that won't break your piggy bank. They're made from the best Canadian maple wood, speedy abec-5 bearings, and soft wheels to get you through those rocks and cracks on the sidewalk. Get your cruise on!!!

Square 2 Fusion Review Makes the eS Blog!!!

Gallery's review of the eS Square 2 Fusion shoes made the cut! Check it out on the eS blog. Click on the photo below to check out their blog. Thanks for the love eS!!!

G-Riders Test Out the New Square 2 Fusion from eS Footwear

End of Summer BBQ at Paramount Rescheduled for Sep. 2nd!!!

We're throwin' another BBQ before summer vacation comes to an end. Join team rider/manager Carlos at Paramount for some grilling and shredding! We'll have a best trick contest with some prizes too!!!

Our boy Carlos had a family emergency to attend to so we have to push back our BBQ to the following Saturday, September 2nd. Don't worry, it will be worth the wait! We've got some good prizes from eS, Girl, Nixon, Livevil, and Gallery to be given out!